This is an ad concept I worked on for PZ Morning Fresh while at BBDO to emphasise the power of morning fresh. When compared with other substitute products on the market, Morning Fresh was deemed to be more powerful, drop for drop.
It’s more concentrated formula meant that there was more power in a single drop of Morning Fresh. Rather than pour out a huge amount of dishwashing liquid as may be done with other brands, with Morning Fresh, you would need just a little quantity.
The theme for this concept was “The Power of One Drop”.